Next Generation Partners

Industry focus: Food in Belgium

Bird & Bird

Clients ranging from start-ups to conglomerates turn to Bird & Bird for all issues relating to the food and beverage sector, where the firm pools its cross-practice capabilities to advise on regulatory matters, as well as on contentious and non-contentious IP. The practice is also embedded in the firm’s wider network, making it a popular choice for multinational companies in multijurisdictional work. Nicolas Carbonnelle, who also heads up the firm’s s international food and beverage sector group, leads the team jointly with national head of IP Jean-Christophe Troussel.

Responsables de la pratique:

Nicolas Carbonnelle; Jean-Christophe Troussel


Principaux clients

SodaStream and SodaPressCO


Tebrito


New Generation Nutrition


IPIFF


EverGrain


8Greens


JuicePlus


Biocodex


Ross Barr


Eckes-Granini


Mori


Xampla


SafeTraces


Akorn


Treasury Wine Estates


DS Smith


Nutramax


Amano Enzymes


Association of Genuine Alaska Pollock Producers


Anheuser-Busch InBev


Le Pain Quotidien


Alliance for Beverage Cartons and the Environment


Global Recycling Alliance for Beverage Cartons and the Environment


Principaux dossiers


  • Providing regulatory advice to the International Platform of Insects for Food and Feed (IPIFF).
  • Defended AB InBev in a cancellation action launched by rival Heineken against of of ABI’s trademarks.
  • Advising Alliance for Beverage Cartons and the Environment (ACE) as well as Global Recycling Alliance for Beverage Cartons and the Environment (GRACE) on competition law compliance, including in regards to sustainability initiatives.

DALDEWOLF

DALDEWOLF assists clients in advisory and dispute matters along the whole food and beverage lifecycle, spanning advertising and market entries as well as national and EU-wide litigation. The firm combines in-depth expertise in regulatory issues with know-how in competition and IP law. It fields a sizeable client roster consisting of global players in addition to Belgium-based companies. ‘Top-performance support’ Aude Mahy leads the practice group and is highly regarded for her experience in food law which includes a number of high-profile matters relating to nutrition and health claims.

Responsables de la pratique:

Aude Mahy


Autres avocats clés:

Floriane Delbaere


Les références

‘The team has a clear, full, pragmatic approach. It is very constructive. The team’s competencies are expansive enough to be able to cover different topics within the scope but also able to challenge a larger scope when necessary.’

‘Very good collaboration and very constructive, oriented to results approach.’

‘Aude Mahy is a great lawyer.’

DLA Piper

Serving numerous prominent multinational clients, DLA Piper excels in both cross-border advisory work and contentious matters relating to the food and beverage sector. The practice’s expertise ranges from commercial and corporate law to regulatory and IP, where it regularly acts in trademark applications and related disputes. Bob Martens is a go-to figure for regulatory work and leads the practice together with Alexis Fierens, who fields extensive experience in matter relating to IP, IT, and commercial law. M&A transactions and restructuring are key parts of Koen Selleslags‘ advisory portfolio.

Responsables de la pratique:

Alexis Fierens; Bob Martens


Autres avocats clés:

Koen Selleslags


Principaux clients

Lotus Bakeries


Tasties


BrewDog


Nutreco


Bacardi-Martini


SodaStream International Ltd


Barry Callebaut


Sodexo


Hard Rock Café


Philip Morris


Colruyt


Principaux dossiers


  • Acting for Lotus Bakeries on various legal matters – both on a local and international level.
  • Acting for BrewDog in various matters including potential litigation arising from a (tax-related) judicial procedure.
  • Acting for Tasties on trademark and contractual matters.

Allen & Overy LLP

With a client portfolio that includes breweries, fast food companies and food producers, Allen & Overy LLP comprises a multidisciplinary practice which handles a wide-range of work in the food and beverage sector. Corporate, IP, and litigation matters form as much part of the team’s expertise as transactions and regulatory work. Key contacts include banking and finance partner Yves Van Pul, environmental and public law specialist Gauthier van Thuyne as well as co-head of the firm’s global corporate practice Dirk Meeus.

Autres avocats clés:

Yves Van Pul; Gauthier Van Thuyne; Dirk Meeus


Principaux clients

Jack Daniel’s


McDonald’s


Vinventions


ALTIUS

Fielding ‘extensive knowledge’ in the food and beverage industry, ALTIUS assists clients across a vast variety of matters ranging from consumer protection and product liability to labelling and advertising, as well as IP enforcement. Practice heads Olivier Vrins and Philippe de Jong are both specialised in IP; de Jong focuses on patents and plant variety rights, while Vrins counts geographical indications and designations of origins amongst his areas of expertise.

Responsables de la pratique:

Philippe de Jong; Olivier Vrins


Autres avocats clés:

Bregt Raus


Les références

‘Extensive knowledge.’

‘Available, willing and able.’

 

Principaux clients

Sodiaal Group


The Bolton Group


McCain Foods


GL Foods


KellyDeli


Berry Superfos


SESVanderHave N.V.


Mitsui Agriscience International SA/NV


Comité Interprofessionnel du Vin de Champagne (CIVC)


The Government and Attorney General of Pakistan


Geefa NV


Olives & Co SAS


Euroseeds AISBL


Syngenta Crop Protection AG


La William NV


Equine America (UK) Ltd


Principaux dossiers


  • Representing the Republic of Pakistan before the European Commission in opposition proceedings against an application by India for registration of ‘Basmati’ as a protected geographical indication in the EU.
  • Representing Belgian sugar beet breeder, SES VanderHave NV, in the continued national proceedings before the Belgian Council of State after the preliminary ruling by the CJEU.

Crowell & Moring

Crowell & Moring‘s food and beverage team advises retailers, manufacturers, grocers as well as restaurants on competition, distribution, IP, and regulatory matters, though the group also fields capabilities in product safety and advertising. Litigator Jan-Diederik Lindemans and Eric Montens, who specialises in commercial, product risk management, and distribution law, are the key partners.

Responsables de la pratique:

Jan-Diederik Lindemans; Eric Montens


Principaux clients

Delhaize


Chocolaterie Guylian


Confiserie Vandenbulcke


Tereos


Vandemoortele


Lotus Bakeries


Kato Enterprises


Principaux dossiers


  • Providing general day-to-day advice to Guylian and guiding them through their strategic transformation, taking over their trademark portfolio and providing advice on product rebranding, advertising, franchising and distribution agreements, contracts issues, etc.
  • Advising Tereos and supporting the client in negotiations regarding the construction of new infrastructure to help reuse and generate energy and lower gas consumption at their Belgian site, corporate housekeeping and trans-Atlantic recovery of unpaid shipments.
  • Assisted Kato Enterprises in navigating the EU regulatory food law consequences of Brexit and more specifically the adaptation of its EU sales, providing both regulatory and customs advice.

Simont Braun

Simont Braun advises global conglomerates and domestic corporations across a wide-range of topics with a focus on commercial and IP matters. Eric De Gryse, whose expertise covers geographical indications as well as labelling, consumer law, and unfair competition, leads the practice together with IP specialist Emmanuel Cornu and corporate partner Tom Swinnen, who is particularly well-versed in venture capital and private equity matters.

Responsables de la pratique:

Emmanuel Cornu; Eric De Gryse; Tom Swinnen


Principaux clients

EIT FOOD IVZW


Farm Frites


Inbev Belgium


Principaux dossiers


  • Acting for InBev Belgium (subsidiary of AB Inbev) in all matters of civil and commercial law, including contracts, licensing, food law, IT and data law, corporate, and real estate.
  • Advising EIT FOOD within the framework of its future growth strategy, and related transitional changes regarding its corporate structure and partnership model.