Media powerhouse CQS/FV – Cesnik, Quintino, Salinas, Fittipaldi e Valerio Advogados handles a wide range of complex matters across various segments, including film, TV, music, sports, and gaming. With strong capabilities in all media and entertainment issues, the firm is well equipped to assist with corporate and commercial agreements, IP, regulatory affairs, and licensing matters. The department fields two specialised sub-groups focused on IP litigation and public law, which manage media-related court cases and policy-making and regulatory matters, respectively. The firm also has a branch in Los Angeles, further enabling it to support international clients. Founding partner Fábio Cesnik, who splits his time between LA and São Paulo, is a leading figure in the market noted for his experience in cross-border mandates. The 'efficient, effective and empathetic' José Maurício Fittipaldi oversees the media and regulatory team. Ygor Valerio specialises in copyright infringement and anti-piracy, while Felipe Senna works with digital businesses, including pay-TV operators. Rodrigo Salinas and Aline Akemi Freitas are also highly regarded for their work in this field.

Praised for its 'strong technical expertise', B/Luz offers a variety of legal services across the media landscape, but is particularly renowned for its experience in media and entertainment agreements. Its clients range from gaming developers and streaming players to big tech, and production companies. Recent mandates for the team have included advising on commercial agreements and transactions for international music festivals, digital media issues and matters concerning social media platforms. Digital media and advertising specialist Pedro Ramos manages the media, technology and data protection team. Fernando Bousso focuses on data privacy issues, while associate Andressa Bizutti, who rejoined the firm in August 2022, is the go-to person for complex regulatory challenges in the digital advertising, social media and streaming industries, standing out for her experience in matters relating to influencer marketing. Luiz Guilherme V. Valente is no longer at the firm.

Drawing on its full-service structure and multidisciplinary expertise, Mattos Filho is well equipped to assist in all manner of media and entertainment matters, including tax, contracts, regulatory issues and litigation. With strong credentials in sports-related mandates, the team demonstrates proficiency in negotiating, drafting, and finalising sponsorship, trade mark, and licensing agreements for sporting events. An array of notable Brazilian and international media players - including TV broadcasters - also turn to the group for advice on advertising, copyrights and sponsorships. Lisa Worcman handles regulatory and tax-related issues pertaining to the media and entertainment sectors. Luiz Felipe Di Sessa, who joined from Cescon Barrieu in March 2022, specialises in non-contentious technology and IP mandates, regularly assisting clients in the drafting of IP agreements. Fabio Ferreira Kujawski, who brings over two decades' experience in technology, IP, media and entertainment matters, focuses on transactions, regulatory compliance, and contractual issues.

With experience in all core segments, including digital and social media, advertising, visual arts and sports, Pinheiro Neto Advogados‘ media and entertainment practice manages a balanced workload, where financing and M&A transactions feature alongside IP matters, performance rights, production agreements and marketing contracts. The group is also adept at advising on contentious matters, administrative proceedings and regulatory issues in this space. José Mauro Decoussau Machado possesses extensive experience in IP litigation and transactional work. Raphael de Cunto is a key relationship partner for technology and gaming clients, and André Zonaro Giacchetta is skilled in litigation involving the worlds of advertising and entertainment. At the associate level, Gustavo Gonçalves Ferrer focuses on contentious mandates in the media and entertainment sector. Tally Smitas and recently promoted partner Carlos Strasburg assist with IP-related media matters. Márcio Junqueira Leite maintains a broad practice spanning commercial litigation, IP, technology, media and entertainment law.

Covering both contentious and non-contentious matters within the media and entertainment industries, Caio Mariano Advogados is skilled at advising on all aspects of audiovisual and music productions in Brazil, from financing to distribution and licensing. The group, which acts for a diverse client roster comprised of domestic and international streaming, production, publishing, visual arts and advertising companies, is a strong performer in strategic disputes. The practice is led by founding partner Caio Mariano, who possesses a 'great reputation in the artistic and copyright universe', handling contentious and non-contentious issues for media companies, artists, labels and distributors. Co-founder Caio Fujiyama focuses on copyright and licensing matters for artists and production companies.

A go-to firm for video gaming and e-sports companies, Dias Carneiro Advogados assists a wide range of multinational clients in the drafting of agreements, privacy policies, and protection of IP. Other areas of expertise for the team include technology transfers, franchising and software licensing matters. Vanessa Pareja Lerner, who focuses on the video gaming sector, stands out for her experience in the structuring of major e-sports championships in Brazil. She leads the practice alongside Eduardo Turkienicz, a key contact for entertainment clients. Associate Barbara Emidio Nascimento often advises on the structuring of e-sports agreements and protection of IP assets.

Best known for its experience in the advertising space, Huck, Otranto, Camargo Advogados is also skilled at advising on tax incentives in the cultural sector. Showcasing strong capabilities in media, internet, technology and sports-related matters, the practice is equipped to assist a variety of industry players in the financing, production and distribution of content, contractual issues and litigation. Priscila Furgeri Morando, who is proficient in media-related IP and contentious issues, and Luiz Otavio Rodrigues Ferreira, the trusted adviser to several of the firm’s media, entertainment, sports, internet and technology clients who rate his ‘practice vision‘ and ‘great technical knowledge‘, jointly lead the practice.

The legal marketing and advertising team at Inglez, Werneck, Ramos, Cury e Françolin Advogados (IWRCF) is routinely turned to by clients from the consumer goods, internet, broadcasting and media sectors. The group offers support in the drafting, analysis and negotiation of media and entertainment agreements, and is particularly skilled in matters related to the development of marketing strategies and advertising campaigns. Practice head Luiz Werneck, a reference in this market, often handles complex litigation, including cases before the Brazilian Advertising Self-Regulation Council (CONAR), on behalf of Brazilian and international clients. Associate Talita Sabatini Garcia is singled out for her knowledge of IP media issues, while Thiago Guimarães dos Santos is a name to note for audiovisual production and television companies.

Characterised by a client as a reference firm in Brazil for the production and distribution of audiovisual content, Murta Goyanes Advogados is regularly sought out by domestic and international producers, distributors, streaming platforms and advertisers. The group showcases particular strength in complex judicial claims and proceedings before regulators. With over 25 years' experience in media-related IP issues, Antonio Murta Filho leads the team with Marcelo Goyanes, the main point of contact for film and TV production clients, IP specialist Luiza Duarte Pereira and João Marcos Gebara, who steers the team in an array of litigation, consulting and contractual matters. Associate Fernanda Mattos is noted for her 'excellent technical skills' and 'understanding of the market'.

With over thirty years of experience acting for media and entertainment companies, Schivartche Advogados remains a popular choice for international and local studios. Covering all legal matters related to production and distribution issues, the group provides routine advice to major TV and audio production industry players. The firm, which has traditionally attracted instructions from key international clients, continues to expand its client base in the local market. The small but specialised team is under the leadership of André Schivartche, who steers the group in an array of IP, contractual and contentious matters. He receives key support from Selma Regina Pereira de Souza, who is solely dedicated to media and entertainment work, and associate Fernando Fleiss Breitbarg.

Senna Advogados has established a strong reputation in the media and entertainment field, and is a go-to choice for legal issues related to the music industry. The firm handles a variety of matters, including trade marks, contracts, and copyrights, for well-known Brazilian musicians, record labels, and international artists. It also works with production companies, film distributors, and sports companies on entertainment and advertising-related mandates. With ‘a vast knowledge of IP‘, Eduardo Ghiaroni Senna leads the practice, overseeing cross-border deals and rights clearance for feature films and TV. Felipe Dias Curvelo de Oliveira handles a wide array of contentious and non-contentious work involving copyright and image rights issues. Bárbara Fraga specialises in IP issues, namely copyright, while Roberta de Carvalho Ferreira Rodrigues focuses on non-contentious matters relating to IP rights and regulatory clearance.

Handling both contentious and non-contentious mandates, TozziniFreire Advogados employs a cross-disciplinary approach, folding in its corporate, regulatory and IP expertise as it advises a number of media and entertainment clients. The group is frequently engaged by market-leading social media, gaming and e-sports companies, which turn to the team for its capabilities regarding the regulation of free speech, commercial agreements, licensing and copyright issues, among other matters. Marcela Waksman Ejnisman steers the team in a range of transactions, IP-related mandates, and agreements linked to the financing, broadcasting and distribution of content. Showcasing strength in the intersection of technology, media and data protection, Carla do Couto Hellu Battilana is a key contact for social media clients.

Veirano Advogados is adept at advising on four main fronts: advertising and marketing matters; privacy, image rights and data protection; copyright and internet-related issues; and entertainment law. Market-leading companies from the music, TV, film, gaming and sports segments seek regular assistance with contracts, licensing agreements, transactions, tax incentives, regulatory issues and litigation. IP and advertising law specialist Valdir De Oliveira Rocha Filho frequently handles the clearance of commercials, advertising campaigns, sweepstakes and promotions; he leads the practice with Fábio Pereira, an expert in licensing, IP and tech-related matters. Senior associate Denise Louzano acts for a number of audiovisual, music, advertising and digital media clients in commercial negotiations and IP issues. The practice was further reinforced by the arrival of Ana Claudia Beppu and Elinor Cotait from Mundie e Advogados in January 2023.

Focused on media, entertainment, IP and data protection matters, Campos Mello Advogados in cooperation with DLA Piper provides the gamut of consulting services to an array of domestic and international industry players. Typical mandates for the team include licensing agreements, commercial contracts, IP disputes and free speech litigation. A key contact for media and entertainment companies, Paula Mena Barreto is a seasoned practitioner active in regulatory matters, production and advertising agreements, and IP enforcement. She oversees the team which is also adept at handling the launch of streaming and entertainment apps in Brazil. Associates Ana Paula Pitta de Moura, Ana Luisa Bastos Ramos and Vanessa Azambuja all assist on IP-related media matters.

Cescon Barrieu provides support in a variety of IP and commercial matters, with a primary focus on negotiating strategic media contracts for both domestic and international clients. The team, which has been increasingly sought out by clients from the sports segment, is often engaged in advertising claims before the courts and the regulator (CONAR), and also demonstrates strong capabilities in tax incentive matters and negotiations with ANCINE. Leading the practice is Tania Liberman, who is renowned for her expertise in contractual matters, particularly in the field of technology and data protection; she also possesses a solid track record in M&A and continues to provide advice to numerous entertainment and media clients on licensing agreements.

The media team at KLA Advogados is retained by leading advertisers, artists, gaming and technology companies operating in Brazil. The practice, which demonstrates a strong transactional profile, offers 'extensive expertise' in tax, commercial and promotional marketing matters. Melissa Kanô, an expert in advertising law, leads the industry-focused group. Associate Ana Carolina Cesar handles a varied mix of contentious and non-contentious matters in the technology and entertainment spaces. Vanessa Pirró and Caio Aragão left the firm in February 2022.

With a longstanding presence in the advertising sector, Peixoto e Cury Advogados excels in proceedings before the Brazilian Advertising Self-Regulation Council (CONAR) and the Standard Norms Executive Council (CENP). Its client base mainly consists of large and medium-sized marketing and advertising companies, which recurrently turn to the practice for assistance in day-to-day regulatory issues, corporate governance, IP matters and disputes. Boasting more than four decades of experience in the advertising and media spaces, Pedro Jorge Da Costa Nassar Cury leads the practice, standing out for his knowledge of regulatory issues and copyright law. Fellow co-head Claudia Soares Garcia, who has a strong background in corporate and M&A, takes the lead on transactional work.

Souto Correa Advogados is a popular choice for music and performing artists seeking representation in complex disputes. In addition to its notable capabilities in litigation, the practice also handles contractual issues, business transactions and IP enforcement matters on behalf of its varied client base, which also features companies from the audiovisual and advertising segments. The team is led by a seasoned trio of lawyers: Leticia Provedel, who handles IP, transactional and contractual mandates for domestic and international clients; João Carlos Harres, who specialises in media and tech-related matters; and IP expert Mariana Vicentini Taylor.