Next Generation Partners

Firms To Watch: Industry focus: Luxury goods

TWELVE, founded in 2012, is a law firm dedicated to intellectual property, new technologies and art law and has a growing focus on Franco-US luxury goods groups.
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Industry focus: Luxury goods in France

Candé Blanchard Ducamp

Candé Blanchard Ducamp is a boutique firm dedicated to litigation related to intellectual and industrial property. In the luxury goods sector, the team is active in a wide array of industries, namely textiles, leather goods, jewelry, watches, and cosmetics. The three founding partners of the firm Patrice De Candé, Julien Blanchard, and Claire Herissay-Ducamp have extensive experience defending and protecting immaterial assets before French courts and before European courts.

Eversheds Sutherland (France) LLP

Eversheds Sutherland (France) LLP‘s stellar luxury goods team acts for some of the oldest and largest fashion houses and is led out of the Paris office. Providing tailor-made advice to an exclusive group of key stakeholders in the luxury business, the firm has created a specialised entity, the Luxury Legal Group. Practice-head Gaëtan Cordier is a leading force in the firm’s luxury goods practice.

Responsables de la pratique:

Gaëtan Cordier

Les références

‘Eversheds is a firm that covers all areas of intellectual property law and new technologies very well.’

‘Gaëtan Cordier is a very good lawyer who combines great professionalism, wise analysis and a good understanding of his clients’ expectations.’

Féral

Combining expertise in IP, data and technology, Féral is well equipped to handle complex work for luxury clients. A widely respected name in the luxury goods world, Farid Bouguettaya‘s arrival from Artemont in 2021 strengthened the firm’s offering in this area. Richard Willemant is also an intellectual property expert whose diverse range of IP work encompasses fashion and jewelry brands. The team recently represented a French jeweller in a dispute against another jeweller in relation to the alleged counterfeiting of several creations.

Autres avocats clés:

Richard Willemant; Farid Bouguettaya

Les références

‘The team at Féral is very responsive, friendly and competent. It is extremely pleasant to work with such a professional and smart team, in particular with for complex innovative subjects.’

‘We work with Farid Bouguettaya who is a very talented, smart, creative and professional partner. The advice he provided us with were always perfectly adapted and his personality and ability to play with technical and complex legal issues is very appreciated. Would totally recommend working with such a good data protection lawyer, who combines an excellent knowledge of data protection laws and the sectors in which we are involved’

‘Farid Bougeattaya helped us obtain all we wanted by using smooth and smart negotiation skills without which we would never have found a way to obtain what we wanted! A real problem solver and a deal maker we would again ask to help for future matters’.

Principaux dossiers

  • Assisted a leading online platform operating in the fashion industry with reviewing its contractual documentation to ensure compliance with the Platform to Business EU regulation (P2B).
  • Advised new fashion brands on the development of their brand strategy internationally and in particular for the registration of their trade mark in China.
  • Represented a French jeweller in a dispute against another jeweller on a litigation matter based on the alleged counterfeiting of several creations.

Gide Loyrette Nouel A.A.R.P.I.

Gide Loyrette Nouel A.A.R.P.I. counts some of the largest and best-known companies and brands in the global luxury goods sector to its client list. Handling both contentious and non-contentious matters, the firm has worked on a large number of employment disputes as well as intellectual property management matters. Franck Audran focuses on competition law in the luxury goods sector. Patent and trade mark matters are the focus of Emmanuel Larere. David Jonin takes on employment matters related to luxury goods.

Responsables de la pratique:

Franck Audran; Olivier Diaz; David Jonin; Emmanuel Larere

Autres avocats clés:

Elsa Mandel

Les références

‘Franck Audran and Elsa Mandel know how to always make themselves available and to listen to our expectations. Very good complementarity between our interlocutors and great technicality of the subjects.’

‘The technicality of sectoral subjects. Privileged relations with the authorities.’

‘Dedicated, responsive, diligent, very professional team.’

‘David Jonin and his team: Creative team, well-versed in the industry of our organisation.’

Principaux clients

Christian Dior Couture

Belmond

Parfums Guerlain

LVMH / Christian Dior / Gucci

Le Collectionist

Cosmetics Europe / FEBEA

Celine

L’Oréal

Joffe & Associés

Joffe & Associés, a full-service law firm, advises on the entire life cycle of a luxury product from its creation to its distribution. The caseload therefore includes matters regarding manufacturing, promotion, and advertising of luxury goods as well as commercial contracts and distribution law, competition law, IT and IP law, corporate law and employment law. Thomas Lepeytre is highly recognised in the French market for commercial law and transactions as well as for his knowledge of distribution matters. Véronique Dahan is another notable practitioner in the luxury goods sector at the firm, acting as counsel and litigator for French and international clients on commercial, IP and IT matters, trade marks, copyrights, software, designs and customs seizures.

Responsables de la pratique:

Thomas Lepeytre

Autres avocats clés:

Véronique Dahan

VARET PRÈS KILLY

Experts in intellectual property, VARET PRÈS KILLY counts many well-known luxury companies to its impressive client list. The firm notably assisted Ville de Vichy with the transfer of a portfolio of trade marks and domain names registered by Compagnie de Vichy on behalf of the French state. Partners Vincent Varet and Xavier Près both have extensive academic and practical experience with copyright and trade mark law and are recognised experts in the field.

Responsables de la pratique:

Vincent Varet; Xavier Près

Les références

‘Cabinet Varet & Près is at the forefront of all subjects relating to the luxury sector, in particular with regard to digital technology. It publishes a newsletter for its clients with always very relevant analyses of case law and the evolution of law.’

‘Vincent Varet is exceptionally available, responsive and efficient.’

 

Principaux clients

Ville de Vichy

Principaux dossiers

  • Advised the City of Vichy in the framework of the historic and strategic agreement signed with the French State regarding the transfer of the Vichy Spa and the related trade marks and domain names portfolio.

August Debouzy

August Debouzy‘s cross-disciplinary luxury goods offering includes intellectual property and media and competition law. Mahasti Razavi provides advisory and litigation support on IT, digital, e-commerce and media issues. Data expert Florence Chafiol combines sector expertise with experience in compliance plans or audits. Alexandra Berg-Moussa deals mainly with distribution and consumer law matters.

Principaux clients

Chateau Beauséjour HDL-Courtin

Burberry

PRINTEMPS GROUP

LVMH

J.J.W FRANCE

L’ORÉAL

NIKE

Chateau Beauséjour HDL-Courtin

Burberry

PRINTEMPS GROUP

LVMH

J.J.W FRANCE

L’ORÉAL

NIKE

Principaux dossiers

  • Representing Unibail Rodamco Westfield and Printemps Group in highly complex and media-covered emergency challenges in order to obtain the reopening of several shopping malls and/or stores located in shopping malls that were closed by the French authorities in the context of the Covid-19.
  • Representing l’Oréal and Fapagau and l’Oréal’s distributor Sephora against Envases and its exclusive distributor Scanavo in an infringement action on the basis of a European patent covering a metal packaging, making a counterclaim for the invalidity of the patent.
  • Assisting Burberry with the disposal of its former headquarter located boulevard Malesherbes, Place de la Madeleine, consisting of 2,000 square meters to Novaxia.

Baker McKenzie

Baker McKenzie advises both French luxury houses and international fashion brands on the implementation of their global and local strategies. The firm is assisting Moët Hennessy with the global trade mark and designs portfolio of Jas Hennessy & Co, the world’s largest cognac producer. Handing over the reigns to Katia Boneva-Desmicht, former head of the consumer goods & retail practice Alyssa Auberger has taken on the new role of chief sustainability officer, providing expert opinions on sustainability issues within the luxury goods sector.

Responsables de la pratique:

Katia Boneva-Desmicht

Autres avocats clés:

Alyssa Auberger

Principaux clients

Capri Holdings

Children Worldwide Fashion

Club Med

Estée Lauder

General Motors

Gold Filled Cordoba

Hôtel Prince de Galles

Kadine

KKR

L’Oréal

Louvre Hotels

LVMH

Mango

Moët-Hennessy and Société Jas Hennessy & Co.

Movenpick Group

Prince de Galles

Puig

Qatar Luxury Group

Sandaya

SNCF / Orient Express

Tai Ping

Tapestry Group

Principaux dossiers

  • Assisting Moët-Hennessy, the wine and spirits division of LVMH, with numerous issues regarding the protection and defence of Hennessy’s intellectual property rights.
  • Advised the Children Worldwide Fashion group on its partial takeover bid as part of a disposal plan of Kidiliz group’s activities.
  • Advised the owners of the ‘Prince de Galles’, a luxury hotel located Avenue Georges V in Paris, on the refinancing of its bank debt with HSBC Continental Europe for an amount of €115m.

Dentons

Dentons prides itself on its multi-disciplinarity and its high level of integration between practice areas, providing luxury goods clients with well-rounded expertise. Consolidating its expertise in fashion, fragrances and cosmetics, the firm also represents leading talent in the luxury world, for example designers and stylists. A tax lawyer by specialism, Sandra Hazan has a strong reputation in the field of transfer pricing and international taxation. Loïc Lemercier joined the IP team from Clifford Chance in 2021 and is now leading the department.

Responsables de la pratique:

Sandra Hazan

Les références

‘The Dentons team has been our partner for several years, we are very satisfied with our collaboration.’

‘We work with Sandra Hazan on the majority of our tax cases with Dentons. She is ultra-professional, her knowledge of the luxury sector allows us to benefit from benchmarks and other practices, her knowledge of authorities and trends is very important.’

Principaux clients

Dedica hotels

Dries Van Noten

Grand Case Beach Club Hotel

Hotels Plaza Athénée, Westin, Méridien, Prince de Galles, Sheraton

Hume Street Consultants (Maybourne hotels)

Lancel

Raf Simons

Ricardo Tisci

Ashfords

Beaumier (Carte Postale Holdings SAS)

Principaux dossiers

  • Assisting real estate developer and luxury hotel group Maybourne Hotels with the investment structure over the emblematic hotel project overlooking Monaco, rebranded Maybourne Riviera.
  • Advising Dedica Hotels, a new brand in luxury hotels, on the framework of the restructuration and renovation of a 5-star hotel in Nice.
  • Acting as counsel to French designer Olivier Lapidus on the worldwide protection of his name as a trade mark.

Deprez Guignot Associés

Particularly strong in intellectual property matters, Deprez Guignot Associés' team is led by Pierre Deprez, Vincent Fauchoux and Frédéric Dumont. The team developed a time-stamping solution called ‘BlockchainyourIP’ which uses blockchain technology to protect creations and innovations which been used by several large luxury houses. Fauchoux and Dumont also handle copyright, contracts, licensing, litigation, anti-counterfeiting and unfair competition and parasitism. Jean-Daniel Bouhenic is also noted.

Autres avocats clés:

Pierre Deprez

Principaux clients

L’Oreal

Fédération française de la Couture

Principaux dossiers

  • Created a time-stamping solution called BlockchainyourIP, using blockchain technology to protect creations and innovations which been used by several large luxury houses.
  • Acting as counsel to L’Oreal in litigation regarding the launch of new eco-friendly products.

Hogan Lovells (Paris) LLP

Hogan Lovells (Paris) LLP‘s strong consumer goods industry group in Paris has a dedicated team of lawyers that regularly advise the luxury goods industry. Counsel Olivia Bernardeau-Paupe leads the consumer goods practice and takes on IP matters. Thierry Meillat is known for employment law and Mikael Salmela leads the firm’s IT outsourcing and contracts. Former K&L Gates LLP partner Etienne Drouard arrived at the firm in February 2020 and is specialised in IT, privacy and data protection making him a key name for complex technology-related issues in this sector.

Autres avocats clés:

Etienne Drouard

Principaux clients

KERING

Clinique Laboratories LLC and ELCO

Principaux dossiers

  • Assisting a French global luxury group gathering luxury brands with the drafting of the binding corporate rules related to global data transfers.
  • Represented Clinique Laboratories LLC in a trade mark infringement dispute against French company WB Technologies.