Next Generation Partners

Firms To Watch: Industry focus: Luxury goods

An independent Parisian law firm formed in September 2020, Momentum Avocats draws on its strength in IP and technology matters to advise luxury brands operating in the wine and spirits, fashion and cosmetics sectors.
IP boutique Taliens leverages its blend of expertise in trade mark and copyright law to assist clients across the luxury goods sector, including advising on luxury brand partnerships in the television industry.
Dedicated to copyright, trade marks and designs, new information and communication technologies and art law, the team at TWELVE acts for an array of luxury and fashion clients.

Industry focus: Luxury goods in France

Candé Blanchard Ducamp

Renowned for its expertise in high-value and complex transactions, the team at Candé Blanchard Ducamp caters to both French and international companies operating across different sectors of the luxury goods industry. The firm is particularly sought out for its broad and active contentious practice, defending clients in litigation proceedings before both French and European courts. Claire Herissay-Ducamp and Julien Blanchard co-lead the practice and are noted specialists in the field of IP law. They are supported by a trio of talented associates: Charlotte Mocheff, Marion Doré and Charlotte Dolfi.

Responsables de la pratique:

Claire Herissay-Ducamp; Julien Blanchard; Charlotte Mocheff; Marion Doré; Charlotte Dolfi

Eversheds Sutherland (France) LLP

A market leader in the field of luxury goods, Eversheds Sutherland (France) LLP boasts strong cross-border capabilities and is renowned for providing advice to some of the world’s most illustrious luxury brands. The well-regarded Gaëtan Cordier heads the team from Paris and is supported by Emmanuel Ronco, who oversees intellectual property and data privacy matters for French and international clients, with a particular focus on technology transfers and the monetisation of intangible assets. The team’s luxury legal group further expands the practice, providing a dedicated division for leading stakeholders in the fashion, beauty, jewellery, automotive, hotels, aviation, yachting and art sectors.

Responsables de la pratique:

Gaëtan Cordier

Autres avocats clés:

Emmanuel Ronco


The team at boutique firm Féral leverages the experience of its team to advise on a diverse spectrum of matters for major multinational corporates in the luxury goods space, across such sectors as cosmetics, fashion, jewellery, blockchain and tech. The group’s comprehensive offering covers international IP protection strategies, judicial and extrajudicial disputes resolution, anti-counterfeiting, dawn raids, data protection compliance and contractual and transactional support. The practice is led by IP and IT specialist Richard Willemant, who draws on experience handling matters involving media, entertainment, health, sports, gaming and transportation.

Responsables de la pratique:

Richard Willemant

Gide Loyrette Nouel A.A.R.P.I.

Headquartered in Paris, Gide Loyrette Nouel A.A.R.P.I. represents some of the world’s leading luxury brands such as Christian Dior and Louis Vuitton. The firm boasts a cross-practice team with expertise in intellectual property, along with an in-depth knowledge of the emerging NFT market and the metaverse. Leadership is shared between Franck Audran, an expert in French and European competition law; Raphaëlle Dequiré-Portier, whose focus is on patents and trade mark law; Olivier Diaz, a specialist in M&A and corporate law; Thierry Dor, who takes the lead on information technology and personal data matters; Julien Guinot-Deléry, who specialises in complex IP litigation; David Jonin, a key member of firm’s employment team; and Emmanuel Larere, an expert in contentious and non-contentious trade mark and patent issues.

Responsables de la pratique:

Franck Audran; Raphaëlle Dequire-Portier; Olivier Diaz; Thierry Dor; Julien Guinot-Deléry; David Jonin; Emmanuel Larere

Les références

‘The results that this team achieve make them our first choice. Their approach is effective and transparent.’

Principaux clients

Aura Blockchain Consortium



Christian Dior Couture

Cosmetics Europe/FEBEA

FG Bros

Le Collectionist


Louis Vuitton


Naos Hotel

Parfums Guerlain



Tiffany & Company

Trail & Vendis Capital

Joffe & Associés

Firmly established in the luxury goods industry and adviser to many prestigious brands, Joffe & Associés supports clients in both litigation and advisory work across a range of areas of law, such as contract, corporate, commercial, IP and IT, and data protection matters, amongst others. The practice is co-led by Thomas Lepeytre, who is widely recognised within the luxury goods market for his specific expertise in distribution issues, complex contractual matters and joint ventures. Fellow co-head Véronique Dahan spearheads the practice’s IP and digital matters. Olivier Cavézian and Stéphanie Milano are other key names to note, along with Alvyn Gobardhan, who handles commercial contracts and distribution issues.

Responsables de la pratique:

Thomas Lepeytre; Véronique Dahan

Autres avocats clés:

Olivier Cavézian; Stéphanie Milano


Boutique firm VARET PRÈS KILLY represents luxury clients in the wellness, fashion, hospitality and perfume industries, and is particularly sought after for its expertise in intellectual property and digital law. Recent highlights have included advising the city of Vichy on the well-publicised transfer of the portfolio of trade marks and domain names registered by Compagnie de Vichy on behalf of the French state. The group is co-led by Vincent Varet, a recognised expert in IP and information technology law, and Xavier Près, an IP and digital law specialist.

Responsables de la pratique:

Xavier Près; Vincent Varet

Les références

‘Vincent Varet stands out for his skill, understanding of the issues, and clear recommendations.’

Principaux clients

Ville de Vichy

August Debouzy

August Debouzy takes an interdisciplinary approach to advising major global luxury brands across a range of sectors such as automobiles, clothing, cosmetics, hotels, jewellery, and spirits and beverages. Marshalling the bench strength of several leading specialists, the team is well equipped to advise on IP, IT, data protection, competition law, corporate restructuring and tax issues. Mahasti Razavi is highly regarded in the IT and internet space, whilst Florence Chafiol leads on data protection and data-related disputes. Alexandra Berg-Moussa handles major digital transformations, e-commerce and retail distribution matters.

Autres avocats clés:

Mahasti Razavi; Alexandra Berg-Moussa; Florence Chafiol; Guillaume Aubatier; Laurent Cotret; Vincent Brenot; Xavier Rohmer; Marie-Hélène Bensadoun; Fabienne Haas

Les références

‘A super-pragmatic team which is very solutions focused. The team is very committed, reliable and expert in the subject matter.’

‘Mahasti Razavi is inspiring – she is extremely pragmatic in the most complex situations, thus allowing everyone’s energy and time to be focused on what is essential.’

‘Alexandra Berg-Moussa is a total expert in different distribution schemes, and is a very good negotiator.’

Principaux clients

Fashion partner

Malesherbes 26


Printemps Group

J.J.W France

Paris Society



Principaux dossiers

  • Represented Balmain in appeal proceedings against an Emirati entrepreneur concerning the rescission of a trade mark assignment agreement.

Baker McKenzie

With over 40 years of experience in the luxury goods sector, Baker McKenzie advises many of the world’s leading luxury brands on a range of matters such as corporate acquisitions, refinancings, IP asset protection, and supply chain distribution. Under the guidance of civil and commercial litigation specialist Katia Boneva-Desmicht, the Paris team has expanded its remit to assist with sustainability issues within the sector. Virginie Ulmann is the key contact for drafting intellectual property agreements, whilst Léna Sersiron takes the lead on complex competition cases.

Responsables de la pratique:

Katia Boneva-Desmicht

Autres avocats clés:

Virginie Ulmann; Léna Sersiron

Les références

‘The team is competent and has strong skills and solid experience.’

Principaux clients

Capri Holdings

Children Worldwide Fashion (CWF)

Club Med

Estee Lauder

General Motors

Gold Filled Cordoba

Hôtel Prince de Galles

Kadine (Essentiel Antwerp)




Louvre Hotels

Moët-Hennessy and Société Jas Hennessy & Co.

Movenpick Group

Prince de Galles


Qatar Luxury Group


SNCF/Orient Express

Tai Ping

Tapestry Group

Principaux dossiers

  • Assisting Olayan Group with the acquisition of a minority stake in a joint venture company, and the structuring and negotiation of the shareholder agreement.
  • Advising Moët-Hennessy on numerous issues regarding the protection and defence of its intellectual property rights.
  • Assisting Lancaster with numerous issues regarding the protection and defence of its intellectual property rights.


Dentons maintains a strong reputation on the French market and is ideally situated within its globally integrated network to assist international luxury goods clients with a range of legal services, from employment issues to private equity transactions and copyright infringement cases. The multidisciplinary group is led by Sandra Hazan, a tax specialist with over 25 years of experience who is renowned for her in-depth knowledge of transfer pricing and international taxation. She is supported by Katell Déniel-Allioux, who advises on employment law, particularly in relation to acquisitions and restructurings, and Loïc Lemercier, an expert in IP litigation. Isabelle Leroux is another key name in the practice.

Responsables de la pratique:

Sandra Hazan

Autres avocats clés:

Katall Déniel-Allioux; Loïc Lemercier; Isabelle Leroux

Les références

‘The team stands out for its responsiveness, efficiency and good understanding of the issues.’

Principaux clients




The Row

Cassina Spa


Interparfums Inc.

Michel Vivien

Olivier Lapidus

Plaza Athénée/Le Meurice (Dorchester Collection)

Supreme (Chapter 4 CORP DBA Supreme)

Principaux dossiers

  • Assisted with the implementation of a new system to provide housing to employees of Plaza Athénée and Le Meurice hotels.
  • Assisted Assouline Publishing, a high-end French publishing company, with a step-by-step progressive equity transaction with LVMH.
  • Acting for Casablanca in three copyright infringement cases (at the pre-litigation and litigation stages) against Monaco, Dior and the Ritz Hotel Paris.

Deprez Guignot Associés

Deprez Guignot Associés enjoys a historically strong reputation in the luxury goods field, representing both leading global brands, such as Cartier and Louis Vuitton, and professional industries, such as the French Federation of Haute Couture and Fashion. The group guides clients through global IP management issues, arbitration, and parasitism litigation, amongst other matters. Industry veteran Vincent Fauchoux leads the practice and oversees IP litigation, supported by Annabelle Dalex, an expert in IP, media and litigation matters.

Responsables de la pratique:

Vincent Fauchoux

Autres avocats clés:

Annabelle Dalex

Principaux clients



Federation Française de la Haute-Couture et du Prêt a Porter



Van Cleef & Arpels




Pierre Cardin

Principaux dossiers

  • Assisting the Richemont Group with its global IP management.
  • Advising Chanel on the strategic aspects of intellectual property law.
  • Assisting the French Federation of Haute Couture and Fashion and its members on strategic IP issues.

Hogan Lovells (Paris) LLP

Distinguished by representing some of the world’s leading brands, Hogan Lovells (Paris) LLP advises major luxury goods groups and retailers on corporate and commercial transactions, disputes, and intellectual property matters, as well as tax and employment issues. The group is led by a trio of experts: Marie-Aimée de Dampierre stands out for IP and mediation, Etienne Drouard specialises in IT, privacy and data protection matters, and Thierry Meillat leads on labour and employment issues.

Responsables de la pratique:

Marie-Aimée de Dampierre; Etienne Drouard; Thierry Meillat

Les références

‘The team is experienced, organised and responsive. They offer pragmatic solutions with clear advice, whatever the degree of complexity of the operation or the difficulty of the deadline.’

‘Available, very responsive, and provides targeted and relevant responses.’

‘We love Thierry Meillat’s precise, pragmatic and yet knowledgeable approach, his ability to adapt to the client, his sense of humour and his support in all circumstances, including in difficult meetings. We also love his loyal and efficient team.’

Principaux clients

Artémis Group & Artémis Domaines

Arkéa Capital and Raise Investissement

Cathay Capital


KSL Capital – Carte Postale Investment Limited

Red River West

Principaux dossiers

  • Advising Groupe Artémis on the merger of Artémis Domaines with Maisons & Domaines Henriot.
  • Advising Red River West, a historic investor in The Collectionist, on the €60mn fundraising of the luxury home rental specialist.
  • Advised KSL Capital in the context of the refinancing of the existing indebtedness of luxury boutique hotel group Beaumier by Cheyne Capital.