Next Generation Partners

Rising Stars

Firms To Watch: Media and entertainment: Advertising

Simon Associés' team is led by IP specialist Julien Grosslerner. Clients include SMEs and multinationals.

Media and entertainment: Advertising in France

Deprez Guignot Associés

Experts in the field and covering all facets of advertising law, Deprez Guignot Associés advises clients on advisory and litigation matters. Additional expertise in the media sector and competition law further bolsters the practice. A stellar client roster includes DDB, Google and the Omnicom group. Experienced litigator Frédéric Dumont leads the practice alongside Cyril Bedos, who regularly advises major communication agencies and advertisers.

Responsables de la pratique:

Frédéric Dumont; Cyril Bedos

Principaux clients










VMG Creative

Guttenberg Networks

Hungry & Foolish


Principaux dossiers

  • Advises DDB on day-to-day advisory and litigation.
  • Assists OMNICOM on all advertising matters, notably influencer contracts and regulated sectors.
  • Advised the Groupe M6 on the strategic merger project between TF1 and M6.

Osborne Clarke

Osborne Clarke is highly regarded in the French and international markets and is sought after by clients for advice on advertising regulations, consumer law, data privacy and green claims. Claire Bouchenard leverages her multidisciplinary expertise to assist with advertising campaigns, promotions and franchising and Xavier Pican has in-depth knowledge of data protection in the technology, media and communication sector. They are supported by Julia Darcel, a specialist in broadcasting and digital content, and Marie-Laure Pidoux.

Responsables de la pratique:

Claire Bouchenard; Xavier Pican

Autres avocats clés:

Julia Darcel; Marie-Laure Pidoux

Les références

‘Osborne Clarke has a very strong team that produces prompt and clear advice regarding any kind of marketing law matters, especially on environmental marketing claims.’

‘Claire Bouchenard is very knowledgeable in the field of marketing law field.’

‘They study deeply all cases and give support and advice in different matters. They are very professional and have expertise in a lot of different issues.’

Principaux clients




Principaux dossiers

  • Negotiated a sponsorship agreement between WIPRO and ALEXIA BARRIER CORP (AB CORP.) in order to secure WIPRO’s brand, rights and interests.
  • Reviewed Asahi Brands monthly communications on social networks for the Amsterdam beer brand, particularly with regard to the Loi Evin.
  • Advising Taboola on a regular basis on contractual difficulties with publishers.

Pechenard & Associés

Pechenard & Associés has a strong track record defending alcohol advertisers in contentious regulatory matters. Eric Andrieu manages the team and has considerable expertise in media law (defamation, right to privacy, image rights) and advertising law (misleading and comparative advertising, sales promotion and specific product regulation). Fabien Honorat supports the practice and specialises in misleading and comparative advertising, sales promotion and specific product regulations including tobacco and alcohol. Caroline Mas is another key figure of note.

Responsables de la pratique:

Eric Andrieu

Autres avocats clés:

Fabien Honorat; Caroline Mas

Les références

‘Availability, responsiveness, understanding of our sector of activity.’

‘Fabien Honorat is particularly available and responds very clearly and precisely to our questions.’

‘High-performance team of lawyers, led by Eric Andrieu: responsiveness, rigor of legal consultations, concern for the defense of the firm’s clients in litigation.’

Principaux clients


Babel Stratégie & Création


Fred & Farid



Kronenbourg / Carlsberg


Pernod Ricard France

Procter & Gamble France


Swinkels Family Brewers France (Bavaria)


William Grant & Sons


Principaux dossiers

  • Assisted Pernod Ricard France in a claim initiated by the ANPAA, an anti-alcohol association, complaining about an advertisement for Havana Club that it considers to be contrary to the provisions of the Evin law.

UGGC Avocats

UGGC Avocats fields a specialist team that is well-equipped to handle a range of matters. The team's expertise spans advertising, marketing and communications and it is highly sought after to assist with sponsorships and partnership issues for renowned personalities as well as personality rights in commercial campaigns. It also handles litigation relating online advertising, counterfeiting revenues and financing. The group is jointly headed by Anne-Marie Pecoraro, who advises on competition, labelling, branding, consumer issues and compliance, and Corinne Khayat, who represents clients before the courts in all aspects of advertising law. Jean-François Canat and Rodolphe Boissau are other key members of the team.

Responsables de la pratique:

Anne-Marie Pecoraro; Corinne Khayat

Autres avocats clés:

Rodolphe Boissau; Jean-François Canat

Les références

‘Happy to work with UGGC, especially with Anne Marie Pecoraro who has been supporting us on all our questions for years. Always a solution to offer us and incredible availability.’

What sets Anne Marie apart is her technical expertise, her knowledge of clients’ sectors and networks, her excellent reputation, her responsiveness and flexibility, and her passion for advocacy on the technological level.’

‘Expertise at the heart of cutting-edge technology (in particular techniques emerging in the audiovisual sector, AI, VR, algorithms etc… and understanding of the issues).’

‘Their practice is unique in that they offer a global strategic vision rooted in both high-level advertising law and the most innovative issues.’ 

Principaux clients

Paris 2024

Chloe Saada

Self Media

MHD (Moët-Hennessy Diageo)




Solar box

Repeat Global

LSA Courtage

Ophtalmologie Express

Zahia Dehar

Mood Media Corporation

Principaux dossiers

  • Supporting Chloe Saada, an author and TV show host, in her advertising campaigns.
  • Representing Self Media in a case against an advertiser that had failed to honour its advertising contract.
  • Advising Samy Djerbi, aka SLAM, on defending the copyright of his photos.