Retour United Kingdom - Solicitors

Gaming and betting in London


CMS advises on regulatory compliance and the obtaining of licences, and has expertise in online and new media technology. The firm also handles employment litigation and data protection matters in the gambling industry. Practice head David Zeffman is an expert in strategic transactions, while newly promoted partner Anna Soilleux-Mills advises on the commercial and regulatory aspects of M&A transactions in the gambling industry. Clients include gambling and betting companies as well as broadcasters, sports rights holders, publishers and advertisers.

Responsables de la pratique:

David Zeffman

Autres avocats clés:

Anna Soilleux-Mills

Principaux clients


Apax Partners

Ascot Racecourse


Best of the Best








GVC Group (including Ladbrokes Coral)

Hong Kong Jockey Club

Intellectual Property & Software, European Domain Management and Rocket 9

Inventive Dragon

Kindred Group


Les Ambassadeurs Club

Lion Gaming



Rank Group

Football Radar


Sports Information Services


Sportech PLC

Stride Games PLC


The Starting Price Regulatory Commission

White Hat Gaming

Principaux dossiers

  • Advised online gambling company the Rank Group on the acquisition of the entire €52m issued share capital of QBS Gaming
  • Advised online gambling company BGO Entertainment on the negotiation and successful agreement of undertakings with the Competition and Markets Authority (CMA).
  • Advising online gambling company Gamesys on the entry into various commercial agreements
  • Advised Intellectual Property and Software on the £65m sale of European Domain Management and Rocket 9 to LeoVegas
  • Advised Apax Partners on its acquisition of Genius Sports Group

Harris Hagan

Harris Hagan advises on operating licence applications, M&A, due diligence, affiliate marketing and sponsorship agreements. The 'astuteJohn Hagan and the ‘highly experiencedJulian Harris head the practice and specialise in gambling and licensing law, as well as on online and land-based gambling law. The ‘exceptional and creativeBahar Alaeddini advises start-ups, private equity firms and banks on corporate control applications, investor due diligence and the restructuring of group licences. The team was bolstered by the arrival of consultant Hilary Stewart-Jones from DLA Piper in May 2018.

Responsables de la pratique:

Julian Harris; John Hagan

Autres avocats clés:

Bahar Alaeddini; Hilary Stewart-Jones

Les références

The firm has first-class experience and knowledge in this industry

The team understands the issues clients typically face and always provides solutions

The firm pleases with its professionalism and is invested in the client’s success

The firm is technical and energetic, while simultaneously having a deep understanding of the industry

Mishcon de Reya LLP

Mishcon de Reya LLP has expertise in M&A transactions, gambling licensing regulations and defending regulatory enforcement proceedings. The practice is experienced in drafting and negotiating commercial gambling and platform contracts, and in advising on anti-money laundering procedures and data protection measures. Nick Nocton advises on eSports and virtual currencies, while practice head Susan Breen assists with migration plans for the transfer of businesses across different jurisdictions. Niki Stephens, who was promoted to partner in April 2019, advises on enforcement actions by the Gambling Commission.

Responsables de la pratique:

Susan Breen

Autres avocats clés:

Nick Nocton; Stuart McMaster; Niki Stephens

Les références

They have the ability to work together as a true team and provide a seamless, consolidated approach

The practice is proactive, polite, knowledgeable and determined to fully understand technicalities before forming a response

‘Stuart McMaster provided pragmatic and practical advice in a manner which maintained fees and costs at an acceptable level.’

‘Susan Breen and Niki Stephens are a killer combination. They really care about their clients but are also very good and cut to the chase of the issues.’

‘Susan Breen has the secret sauce to being an outstanding lawyer, she is personable, unique and clients adore her. She pragmatic, commercially sharp, doesn’t get bogged down with problems but is solutions focused.’

Principaux clients

Bede Gaming






Catena Media



Gaming Innovation Group


Gaming Nation


Football 1×2

Carousel Group

B2B Gaming



Inspired Entertainment



Optimizer Invest

Red Tiger Gaming

Summit Partners

TAG Media


Principaux dossiers

  • Advising DraftKing on regulatory and compliance matters
  • Advising Videoslots on licensing and compliance matters
  • Advising Ladbrokes Coral Group on the defence of two claims brought by the operators of the Arena Leisure horse racing courses and the chosen partners to distribute audio-visual footages of races from those courses
  • Advised Catena Media on the acquisition of the horse racing site

Wiggin LLP

Wiggin LLP has expertise in providing regulatory, corporate and commercial advice, which involves assistance with regulatory investigations and international risk strategies, ongoing advice on compliance and licensing, assistance with M&A transactions and business-to-business arrangements, and advice on advertisement contracts. The team regularly represents clients from the betting, poker, casino, lottery, media and sports sectors, while Stephen Ketteley, who co-heads the practice with Jason Chess, is particularly active for clients from the online gambling sector.

Responsables de la pratique:

Stephen Ketteley; Jason Chess

Autres avocats clés:

David McLeish; Chris Elliott

Les références

This is probably the best all-round gambling and betting practice in the UK. The firm is responsive, astute and meticulous in its work

Stephen Ketteley has a true passion for the industry and intimate knowledge of British regulations in this area, as well as a deep understanding of how the industry works internationally

Jason Chess is a very well-respected senior figure

Stephen Ketteley and Jason Chess provide a speedy high-quality service

‘David McLeish has a wealth of industry experience from his time as a GC in the sector, which gives him a unique insight on how commercial and risk decision-making really gets done, driving pragmatic and focused advice’

‘Chris Elliott is fantastically knowledgeable of the regulatory issues facing the industry. An upcoming star’

Principaux clients

The Stars Group



William Hill





Addison Global





Perform Group

Genius Sports




Royal Panda

Principaux dossiers

  • Advised Ladbrokes Coral on the undertaking of due diligence and the co-ordination of gambling regulatory approvals in connection with its public takeover by GVC Holdings.
  • Advised William Hill on a regulatory investigation by the Gambling Commission, which resulted in the client paying a £6.2m penalty package.
  • Advised William Hill on the £250m takeover of online casino operator Mr Green.
  • Advised Casumo on a regulatory investigation resulting in a £5.85m penalty package.
  • Advised Playtech on an investigation by the CMA regarding bonus promotions and the accessibility of customer funds.

Bird & Bird LLP

Bird & Bird LLP provides gambling and betting regulatory advice and assists with the advertising of gambling and the establishment of commercial relationships between the sports and gambling industries, as well as with content streaming, software supply and payment processing deals. The firm is also experienced in technology transfer, data protection and intellectual property work. Andrew Danson regularly advises on online gambling regulations, and senior associate Elizabeth Dunn has expertise in software supply, content streaming and hosting.

Responsables de la pratique:

Andrew Danson

Autres avocats clés:

Elizabeth Dunn

Les références

‘We have worked with Andrew Danson and Elizabeth Dunn at Bird & Bird and they have been very responsive, commercial and pragmatic and a pleasure to work with. We found it particularly helpful that they were able to come in a brief our commercial colleagues in a way that was accessible and grounded in practical examples and experience to take the advice beyond the theoretical.’

Principaux clients

Zeal Group

Sky Bet



Sporting Index


The Stronach Group

Metric Gaming

Football Index

FunFair Technologies

Principaux dossiers

  • Advising Zeal Group on regulatory issues and the negotiation of commercial agreements 
  • Advised GVC on the £42m acquisition of Crystalbet 
  • Advising Gamesys on its relationship with various game providers, including NetEnt and Scientific Games 
  • Advised Sky Bet on the five-year renewal of its naming rights sponsorship agreement with the English Football League
  • Acting for The Stronach Group on agreements in relation to its international media and wagering rights business for North American horse racing, including licensing agreements with Sky Bet, BoyleSports and 188Bet

Deloitte Legal

Kemp Little LLP specialises in online and mobile gambling, providing advice on the development of micro-payments and premium rate services, in-app purchases and digital currencies, as well as on software development and licensing. The practice also advises on regulated financial services, including spread bets and advice on the payment services arrangements that underpin the gambling industry. Promotional competitions and prize draws are another area of expertise. Practice head Susan Biddle focuses on gambling regulated by the Gambling Commission.

Responsables de la pratique:

Susan Biddle

Les références

The practice is unique in the sense that it makes a large quantity of standard help available without charging for it. Additionally, there is always someone available who has deep knowledge of the particular case

The team stands out with its breath of knowledge, both historical and current, its personal approach and its understanding of the client market

Principaux clients


Property Prizes Limited

SKW Schwarz for Hugo Boss

Principaux dossiers

  • Advised Gamblewise on commercial contracts and data protection in relation to a mobile product to help gamblers control the time spent on gambling
  • Advising Property Prizes on the structuring, operation and promotion of its proposed skill competitions that offer a series of residential properties as prizes
  • Advised lawyers of SKW Schwarz in relation to several promotional campaigns for the benefit of SKW Schwarz’ client Hugo Boss
  • Advised a gambling software company on issues relating to the development of technology
  • Advised an advertisement company on the appropriate promotional mechanisms and legal aspects of competition


Ince provides regulatory and commercial advice in the gambling sector, including assisting with domestic and cross-border licensing queries, criminal proceedings and the defence of licences. The practice is also experienced in advising on sponsorship contracts and trade mark and domain name protection, as well as on corporate structuring. Alex Ktorides advises on the implementation of measures to comply with anti-money laundering, bribery and corruption legislation. Andrew Cotton advises on advertisement regulations and assists overseas-based remote operators and software suppliers with their applications for operating licences from the Gambling Commission. Andrew Tait relocated to the firm's Gibraltar office.

Responsables de la pratique:

Philip Somarakis

Autres avocats clés:

Andrew Cotton; Alex Ktorides

Principaux clients

Metric Gaming

Spin Games

Genesis Global

Billion Dollar Draw


Principaux dossiers

  • Advised Genesis Global on a gambling regulatory compliance assessment regarding UK and Maltese regulatory requirements 
  • Advising Nektan on the drafting of gambling software licenses for an array of suppliers and customers of the client, which involves regulatory advice and company restructuring

Memery Crystal LLP

Memery Crystal LLP advises clients from the gambling and lotteries industries on market entry regulations and provides comparative regulatory advice regarding the applicable licensing regime across different jurisdictions. The firm is also experienced in advising on disputes in the gambling sector. The ‘charismatic and helpfulCarl Rohsler heads the practice and has expertise in M&A transactions in the gambling industry.

Responsables de la pratique:

Carl Rohsler

Les références

The firm provides the very best advice

Carl Rohsler has a charismatic personality with an encyclopaedic knowledge of gambling law and regulations

Principaux clients

Health Lottery

Scottish TV Group

Telegraph Media Group

Gaming Realms

Fulham FC


Union Jaxx

Arm Candy

Initial Rewards Limited

Project 11

Avantage Entertainment

Roland de Wolfe

Goldchip Gaming

Metric Gaming

West Bromwich Albion FC

Aston Villa FC

Principaux dossiers

  • Advising Gaming Realms on the £11.5m sale of its business-to-customer focused subsidiary Bear Group to River iGaming
  • Advising Health Lottery on government consultations on marketing regulations
  • Advising Fulham FC on the advertising of gambling
  • Advising Avantage Entertainment in relation to the development of its UK business with an application for a UK pool betting and casino licence
  • Advising Telegraph Media Group on the development of its Fantasy Football product in strategic partnership with Coral

Pinsent Masons LLP

Pinsent Masons LLP provides regulatory advice to gambling sector clients and assists with strategic projects such as business expansions and financing, the introduction of new business-critical systems, relocations and strategically significant disputes. The firm also advises on M&A transactions, tax, employment, data privacy and pensions matters. The team assists online operators with cross-border transactions and is experienced in providing both contentious and non-contentious licensing advice. Diane Mullenex, who is noted for her particular expertise in the French gaming market, and Glasgow-based legal director Audrey Ferrie lead the practice.

Responsables de la pratique:

Diane Mullenex; Audrey Ferrie

Principaux clients

Canaccord Genuity

Pizza Express

Stride Gaming

XLM Media



Adil Group

Mint Festival

World Island

Principaux dossiers

  • Advised Cannaccord Genuity in connection with the transfer of the listing category of its entire issued and to be issued ordinary share capital
  • Advising Adil Group on licensing services for its estate across the UK, including its KFC and Taco Bell restaurant
  • Advised Harrods on the obtainment of licences for extended restaurant hours 
  • Advised World Island on the securing of a premises licence for a new festival based in Leeds
  • Advised Mint Festival for the obtainment of licences for the relocation of the festival

Poppleston Allen

Nick Arron heads the practice at boutique licensing firm Poppleston Allen and advises bookmakers, bingo operators, family entertainment centres, gambling machine manufacturers and gambling centre arcades on licensing regulations. The practice also acts for online gambling operators and lotteries. The team is experienced in advising on compliance issues and also assists with regulatory negotiations with the Gambling Commission.

Responsables de la pratique:

Nick Arron

Principaux clients

PaddyPower Betfair

The Bingo Association

Blueprint Operations

City Gaming

Bongo’s Bingo


Bourne Leisure


Bandai Namco Amusement Europe

BoyleSports UK

Taylor Wessing LLP

Taylor Wessing LLP is experienced in advising domestic and cross-border clients in the spread betting industry and has expertise in binary bets, as well as in their interface with financial services regulatory issues. The practice also advises gambling start-ups on the obtainment of licences and provides regulatory advice on their business models, and advises unregulated clients in the gambling industry on regulatory issues, digital media, promotional activities and licensing projects. Other aspects of the team’s work include contractual advice and assistance with data privacy and intellectual property. Practice head Graham Hann has extensive experience in eGaming.

Responsables de la pratique:

Graham Hann

Principaux clients


NetEnt digital entertainment




Principaux dossiers

  • Advising online gambling brands owner Amaya on trade mark, copyright and design disputes

Bryan Cave Leighton Paisner LLP

Bryan Cave Leighton Paisner LLP handles the licensing and regulatory aspects of both online and offline gambling, and regularly assists with the application for new licences. The firm also has expertise in online gambling issues, which involves assistance with the regulatory and corporate aspects of online business models; advises on contentious gambling matters; and assists clients in relation to enforcement investigations by the Gambling Commission. Practice head Craig Baylis has particular experience with licensing issues.

Responsables de la pratique:

Craig Baylis

Principaux dossiers

  • Advising PT Entertainment in relation to an enforcement investigation by the CMA into a number of operators in the online gaming industry
  • Advising The Hippodrome on applications regarding its premises
  • Advised Playtech on its €846m acquisition of approximately 70% of the issued share capital of gaming operator Snaitech
  • Advising Luxury Leisure on the obtainment of a premises licence for an adult gaming centre in Norwich
  • Advised digital performance marketing company XLMedia on its placing of new ordinary shares worth £31.7m

DLA Piper

DLA Piper provides regulatory advice in the gambling, betting and media sectors. The firm is also experienced in assisting with licensing agreements, commercial contracts, litigation matters and tax-related issues. Nick Fitzpatrick acts as the global co-chair for the media, sports and entertainment sector and advises on advertisement in the gambling and betting sector. Hilary Stewart-Jones left the practice in June 2018 to join Harris Hagan as a consultant.

Responsables de la pratique:

Nick Fitzpatrick

Fladgate LLP

Fladgate LLP assists with corporate structuring in the gambling industry as well as with licensing matters. The firm is also experienced in advising on tax matters, gambling disputes, and software development and provision. The practice is led by Grant Gordon, who has expertise in advising on the regulatory issues arising in due diligence processes, and the appropriate warranties to ensure gambling law compliance within corporate transactions. 

Responsables de la pratique:

Grant Gordon

Principaux clients

Red Tiger Gaming

NGV Intergalactic Software

Principaux dossiers

  • Advising Red Tiger Gaming on negotiations with Ladbrokes Coral Group regarding the client’s bonus and jackpots platform
  • Advising Red Tiger Gaming on revised and renegotiated template agreements, including the client’s operator agreements and reseller agreements 
  • Advised a gambling operator on the setting up of a corporate structure to facilitate the client’s entry into the EU
  • Advised a gambling company on the re-gear of its lease at a shopping centre
  • Advised shareholders of a gambling company on an M&A transaction in the digital bingo business 

Hugh James

Hugh James handles both online and land-based gambling matters, with a particular technical expertise within sports betting and licensing. The firm also advises on anti-money laundering measures and dispute resolution, as well as regulations concerning software development and IT protection. Cardiff-based practice head Aled Walters has experience in advising high-profile gaming companies on corporate and commercial issues such as M&A transactions and on IP licensing.

Responsables de la pratique:

Aled Walters

Principaux clients


Big Wave Gaming


Raffle House


Double Diamond Gaming

Rock ‘N Rolla Management

iBet Group

Guess the time


Depot Warehouse

Eclipse Competitions

Principaux dossiers

  • Drafting and negotiating the licence of Amelco’s sports betting platform to Intralot
  • Advising iBet Group on an application for a remote betting intermediary licence
  • Advising Rock ‘N Rolla Management on an application for a remote casino licence
  • Advised Eclipse Competitions on how its online competitions could be operated in compliance with the requirements of the Gambling Act 2005
  • Advised ioSport Group on the obtainment of remote betting host and remote gambling software licences

K&L Gates LLP

K&L Gates LLP advises on corporate, commercial, litigation, tax, real estate and competition law matters in the gambling industry. Practice head Warren Phelops is experienced in advising on the drafting and negotiation of commercial agreements, including white label, software licensing, hedging, technology supply and IP licensing contracts. Other areas of expertise include advice on sponsorship agreements and payment service provisions. The practice acts for both online and retail operators. Martin King was promoted to partner in March 2018.

Responsables de la pratique:

Warren Phelops

Autres avocats clés:

Martin King

Principaux clients

The Racing Partnership

Arena Racing Corporation

Aspire Global


Principaux dossiers

  • Advised the Racing Partnership, Arena Leisure and Arena Racing Corporation as the claimants in High Court actions and related applications against bookmakers and betting stakeholders including Ladbrokes, Coral, Betfred, The Tote and SIS 
  • Advising Arena Racing Corporation on the acquisition of media rights for horse racing and greyhound racing from various domestic and international rights holders
  • Advising Cricket West Indies on contractual arrangements relating to the appointment of Betway as an official betting partner 

Keystone Law

Keystone Law boosted its practice with the recruitment of consultants Richard Williams and Niall McCann from Joelson in April 2019. The team advises both land-based and online gambling clients on regulatory compliance, anti-money laundering measures and prosecutions arising from breaches of licence conditions. The practice also assists with the drafting and improving of policies and procedures, and licence review proceedings, which regularly involve the negotiation of financial settlements. Another area of expertise is the provision of advice to social media companies about the legality of proposed offerings with or without the need for licensing.