Leading Individuals

Next Generation Partners

Rising Stars

Media: Digital content & social in London

Baker McKenzie

With clients such as Google, Reddit, Pinterest, Twitter and Take-Two Interactive turning to Baker McKenzie, the team has a first-class reputation in the digital content and social media arena. Solicitor advocate Ben Allgrove anchors the regulatory and IP litigation offering, with particular expertise in intermediary liability and online content distribution and regulation; his experience includes representing clients in both the Copyright Tribunal and the High Court. Allgrove heads up the practice alongside William Holder, whose extensive transactional capabilities cover acquisitions and disposals, consortium arrangements, IPOs, venture capital investments, corporate structurings and reorganisations, among others. Other recommended individuals include Nadia Banno, an essential contact for reputation management, and John Groom, who was promoted to partner in July 2022.

Responsables de la pratique:

Ben Allgrove; William Holder

Autres avocats clés:

Nadia Banno; John Groom; Rebecca Bland; Josh Boyden

Les références

‘Extremely knowledgeable, informed and able to add useful perspective to their advice.’

‘Everyone in the team is eager to help, their communications are always clear and on-point. They have strong knowledge of the industry and deep understanding of our products. I value our collaboration immensely.’

‘Ben Allgrove, John Groom, Rebecca Bland and Josh Boyden are incredible lawyers. They are able to provide clear advice even when it comes to the most complex scenarios — identifying useful solutions and possible alternatives. They are some of the most brilliant minds I’ve had the pleasure of working with.’

Principaux clients



Egmont Publishing


Hutch Games

IMG / Endeavor

Index Ventures

Inspired Entertainment








Sovereign Films


Take Two Interactive

Principaux dossiers

  • Assisted Pinterest with the provision of evidence to the Coroner’s inquest into the death of Molly Russell, representing them during inquest and providing their response to the Coroner’s Prevention of Future Deaths report.

Bristows LLP

With advertising and brand protection expert Paul Jordan at the helm, Bristows LLP is the first port of call to an extensive number of computer game and social media giants. The team’s varied workload includes advice pertaining to IP protection and infringement, advertising and marketing, compliance, data protection, competition law and commercial contracts. Simon Clark is also recommended for his recent involvement in copyright litigations of international significance.

Responsables de la pratique:

Paul Jordan

Autres avocats clés:

Simon Clark; Toby Headdon; Tim Heaps

Les références

‘The team displayed a high level of confidence in the way they handled our case.’

‘Simon Clark has been highly accessible and efficient throughout our engagement.’

‘They consistently delivered exceptional work with minimal input required.’

Principaux clients

The Financial Times Limited

Independent Digital News and Media Limited and Lebedev Holdings Limited


Euromoney plc

Fonic Limited

Cube Limited

Principaux dossiers

  • Advising Cube Limited on the protection and policing of their international trademarks, in addition to other IP-related aspects of their business.


In the digital sphere, CMS regularly advises on the regulatory aspects of the provision of streaming services and the protection of rights online. John Enser provides commercial, regulatory and IP support to clients offering audio and audio-visual content via digital platforms, as well as platform operators. Other individuals of note include broadcasting head Selina Potter for her commercial advice, and Victoria Gaskell whose expertise further spans transactional matters for the likes of production companies, distributors, platforms and channels, as well as brands and advertisers.

Responsables de la pratique:

Victoria Gaskell; Paul Guite

Autres avocats clés:

John Enser; Selina Potter

Principaux clients

Avia Games


BT Sport


Coutts & Co

Cutting Edge Group

Dentsu Aegis Network

Discovery (now WarnerBros Discovery)


Elisabeth Murdoch

FremantleMedia Group Limited

Global Radio

Immediate Media

ITV plc

Jeremy Clarkson

Kobalt Music

M&C Saatchi



News Corp

News UK and Ireland

Paramount Global (formerly ViacomCBS)




The Football Association Premier League Limited

UKTV Media Limited


Warner Music

Osborne Clarke LLP

Osborne Clarke LLP advises a number of household name clients on strategic projects, digital issues and regulation, led by a strong bench of talent including John Davidson-Kelly, who leads the firm's media and entertainment group and digital regulation initiative. Digital media and tech specialist Ben Dunham is another key name, while associate director Chloe Deng has an impressive track record of work for big social media clients.

Autres avocats clés:

John Davidson-Kelly; Ben Dunham; Chloe Deng; Jamie Heatly;


RPC‘s comprehensive client roster – including major social media platforms and digital content publishers – benefits from the firm’s broader expertise in media, data protection, commercial, advertising, IP and litigation. Practice head Oliver Bray specialises in advertising and is a regular advisor to platform-based tech giants such as Meta (including all of its platforms) and Google; his workload further spans ecommerce, AdTech and regulatory investigations. Other recommended individuals include renowned media litigator Rupert Cowper-Coles, who represents a number of leading tech organisations and digital publishers, and data protection expert Jon Bartley.

Responsables de la pratique:

Oliver Bray

Autres avocats clés:

Rupert Cowper-Coles; David Cran; Jon Bartley; Alex Vakil; Joe Byrne

Les références

‘RPC’s pragmatism and experience, particularly regarding their eagerness to get stuck into cutting-edge tech spaces, is truly unique.’

‘Oliver Bray is quite simply the lawyer for complex data-heavy commercial terms. Joe Byrne is a rising star.’

Principaux clients







Square Mile Sports





The Esports Awards

Square Enix

Game Insight




Associated Newspapers Limited

Times Newspapers Limited

News Group Newspapers Limited

Reach plc

Bloomberg LP


Channel 4

Principaux dossiers

  • Representing Google in a high-profile litigation involving Epic Games and the world-famous esports title ‘Fortnite’ before the Competition Appeal Tribunal.
  • Advising Darabase on immersive location-based AR and Metaverse projects concerning the monetisation of digital rights in both the mixed reality and virtual reality space.
  • Advising OliveX – a digital health and fitness company – on delivering unique user experiences through fitness gamification, AR, and play-to-earn experiences.

Bird & Bird LLP

Key names at Bird & Bird LLP include social media head Bryony Hurst, a litigation partner with an impressive track record of work for a raft of household name clients.

Autres avocats clés:

Bryony Hurst; Alex Dixie; Craig Giles; Ruth Boardman; Shona O’Connell

Deloitte Legal

Deloitte Legal's tech-focused group serves a diverse client base, from global media giants to digital start-ups across the interactive entertainment and content production sectors, including multinational games publishers, platforms, IP owners and tech service providers. An area of particular strength is internet regulation, where Joanna Conway is noted for her digital content risk and online harm expertise, while Paul Garland provides strategic IP advice to tech companies as well as the protection and enforcement of IP rights. Commercial expert Calum Murray is also recommended.

Responsables de la pratique:

Joanna Conway; Paul Garland; Calum Murray; Andy Moseby

Autres avocats clés:

Kathryn Dooks

Principaux clients

Philip Morris International

Vue Cinemas

iSiteTV Limited

Herbert Smith Freehills LLP

Hayley Brady heads up Herbert Smith Freehills LLP‘s media and digital practice in the UK, and as co-head of the firm’s global media group, is well-placed to assist major players across various industries on matters pertaining to content licensing and distribution, strategic partnerships, gaming and gambling, as well as advertising and sponsorships. Stephen Wilkinson is also recommended in the digital media and interactive content space.

Responsables de la pratique:

Hayley Brady

Autres avocats clés:

Stephen Wilkinson; James Balfour

Principaux clients





KFC/Yum! Brands


Hipgnosis Music Fund



Penguin Random House

British American Tobacco



Bauer Media


Bounce Cinema

Kick It Out

Dugdale Trust




Onside Law LLP

Sports boutique Onside Law LLP is best known for operating at the intersection between sports and media, with a particular strength in advising Web3 and NFT companies within the digital sports market, as well as sports governing bodies, clubs and rights-holders. Adam Leadercramer's expertise can be seen in advertising matters and live sports television production contracts; he heads up the practice alongside James Tobias, who handles the acquisition, production, licensing and exploitation of audiovisual content on traditional and digital media platforms. Recent team promotions include Tobias to partner in September 2022, and Roisín Cregan to senior associate in October 2022.

Responsables de la pratique:

James Tobias; Adam Leadercramer

Autres avocats clés:

Roisín Cregan

Les références

‘Exceptional commercially focused advice.’

‘They are clearly experts in their field and always provide succinct and timely advice.’

‘I work primarily with Adam Leadercramer and James Tobias. Both are commercially-minded and understand the business’ commercial drivers and tailor the legal advice with this in mind.’

Principaux clients

ATP Media


River Media Partners


Snack Media

Two Circles


AC Milan

World Rugby

Ellipse Data

England and Wales Cricket Board

Lawn Tennis Association

Mackenzie Weller

Mavis Broadcast

Principaux dossiers

  • Advised Sorare on multiple digital content licensing deals with football leagues, clubs and players, including a high-profile deal with the Premier League.
  • Advised Two Circles on its acquisition of LiveWire Sport – a leading independent digital content agency.
  • Advised Move.ai on a number of strategic collaborations and partnerships with leading media and entertainment companies.


Sheridans provides the full breadth of interactive entertainment advice, with regular instructions from independent developers and big-name publishers, as well as esports teams, streamers and influencers, across a range of commercial, data, tax and IP issues. Jamie Smith and Alex Tutty jointly head up the practice, which continues to excel in innovative areas such as artificial intelligence (AI), VR/XR, Web3 and NFTs. Andrew Bravin is praised for his involvement in high-profile disputes and investment deals across the fashion space.

Responsables de la pratique:

Alex Tutty; Jamie Smith

Autres avocats clés:

Alex Chapman; Andrew Bravin; Antonia Gold; Stefano Debolini

Les références

‘Sheridans are well-positioned to support TMT companies and there is less of a learning curve as compared to when engaging other law firms.’

‘Sheridans bend over backwards to meet timeframes and operate at lightning speed – it is a challenge that they are able to regularly meet.’

‘Alex Tutty, Antonia Gold and Stefano Debolini are superstars.’

Simkins LLP

Ed Baden-Powell heads up Simkins LLP‘s digital practice and is noted for his extensive experience handling commercial contracts and IP matters, with particular expertise in high-value services agreements, as well as brand protection and rights exploitation arrangements. The team, which also includes music and advertising expert Nick Eziefula, acts for both corporate and individual clients and has enjoyed a notable uptick in work stemming from the burgeoning NFT landscape.

Responsables de la pratique:

Ed Baden-Powell

Autres avocats clés:

Nick Eziefula

Les références

‘We have always been extremely satisfied with the level of service and expertise.’

‘Ed Baden-Powell has always been very knowledgeable on the mandates that were assigned to him. He also has great communication skills which results in efficient work and exchanges.’

Principaux clients

Big Health

Soga World

Wizarding World

Principaux dossiers

  • Advised Soga World – a Web 3.0 consultancy firm – on the development of its business model and on related contractual and IP matters.
  • Ongoing advice to Wizarding World Digital on commercial and regulatory matters.
  • Advised Big Health on commercial and corporate matters relating to the Sleepio sleep-therapy app and the Daylight anxiety-therapy app.

Taylor Wessing LLP

Much of Taylor Wessing LLP's digital content and social media work sits within the firm's notable copyright practice, where the team is a regular advisor to platform-based tech companies and content owners, as well as social networks and e-commerce providers. Practice head Adam Rendle supports companies through the entire lifecycle of their media assets, from corporate transactions and content licensing to high-profile litigation; he is also well-equipped to advise on advertising regulation and sponsorship agreements. Senior associate Oz Watson and senior counsel Xuyang Zhu are also recommended.

Responsables de la pratique:

Adam Rendle

Autres avocats clés:

Oz Watson; Xuyang Zhu

Browne Jacobson LLP

Browne Jacobson LLP's team of IP litigation experts continues to receive regular instructions in the digital content and social media space, such that global branding giants including Dior and Iconic London have called upon them to assist with advertising and influencer matters. National IP head Declan Cushley fronts the practice, which also includes Giles Parsons; both are well-equipped to manage IP portfolios and negotiate high-value research and development agreements. The group have noted an uptick in the automotive, education, energy and aviation sectors.

Responsables de la pratique:

Declan Cushley

Autres avocats clés:

Giles Parsons; Bonita Trimmer; Nick Smee; Faye McConnell; Hayley Smith

Les références

‘Their standout qualities are: understanding of our business, commercial approach, speed of response, ability to translate technical legal matters into understandable commercial language, thorough follow up and attention to detail.  We value their support to our business and in fact they feel like they are a part of our business, even though they are an external advisor. ‘

‘Specific standout lawyers for media and entertainment work are Faye McConnell, Giles Parsons and Declan Cushley.’

Principaux clients

Match Group LLC


Iconic London (Holdings) Limited


Professional Hair Products Limited


University College Birmingham

National Trust

Mace Group

PZ Cussons Beauty

Camelot Lotteries UK Limited

National Car Parks Ltd


Ocean Technologies Group

Lotus Cars


Hansel Henson

Boutique firm Hansel Henson is known for its exclusive focus on digital media and IP. Thomas Henson acts for clients seeking to monetise their content and services through television, Web2 and Web3, and mobile and games consoles; he co-founded the firm alongside David Hansel, an expert in matters concerning convergent technologies and digital advertising. Sarah Wells handles contractual mandates involving app development, marketing, social media influencers, software licensing and other commercial agreements.

Responsables de la pratique:

David Hansel; Thomas Henson

Autres avocats clés:

Sarah Wells

Les références

‘It’s very easy to deal with the team as they are extremely capable and knowledgeable. I find their notes very thorough.’

‘Tom Henson and Sarah Wells, who we deal with on a regular basis, are great. Both are very responsive and always able and happy to help.’

‘A small, close-knit team who work like an extended part of my *own* team. I’ve nothing but positive experiences.’

Principaux clients

Neurocess Limited

Jay and Co Furniture Limited

Samarkand Global Ltd

Carter Labs Ltd

JAAQ Corporate Limited

Tinka Games Limited

Inca Productions Limited


Flexa Ltd

Fin London

Principaux dossiers

  • Assisted Neurocess Limited with the drafting of software licence agreements for Premier League football clubs in the UK and abroad, permitting the clubs to access and use Neurocess’ technology.
  • Assisted Jay and Co Furniture Limited with the negotiation of a collaboration agreement with G Plan Upholstery Limited, which concerned the design and endorsement of upholstered furniture.
  • Assisted Samarkand Global Ltd with the drafting of distribution agreements, negotiations with skin care and self-care brands, and revisions to its Nomad Checkout licence.

William Grace

William Grace‘s tech practice handles both contentious and non-contentious matters pertaining to digital media. With Carolyn Burbridge at the helm, the team has developed a specialism in the area, advising leading providers of crypto and digital asset data, as well as other prominent early-stage companies and individuals. Other recommended individuals include Alastair Shaw, who handles contractual work and disputes for hi-tech clients, and Claudia Vincenzi, an expert in ecommerce.

Responsables de la pratique:

Carolyn Burbridge

Autres avocats clés:

Alastair Shaw; Ian Frost; Claudia Vincenzi; Abby Minns

Les références

‘Effective communicators with proactive suggestions.’

‘Their focus ensures that you get high end advice on the areas they specialise in.’

‘Responsive and commercial.’

Principaux clients

Crypto Coin Comparison Ltd

British Horseracing Authority

English Language Video Learning Ltd

Instinct Animations

EMC3 Ltd

Maritrace Ltd

Lighterman Ltd

New London Architecture Ltd

Audience Communications and Events SA

Principaux dossiers

  • Advised CryptoCompare on all of their global crypto and digital asset data licensing matters.
  • Assisting the British Horseracing Authority with digital transformation projects, content creation and management and related IP matters.
  • Assisting English Language Video Learning Ltd with the establishment of the business and its expansion in the UK and across Europe.