DLA Piper LLP (US)'s media sport and entertainment group centers its advertising practice around representing sports teams, consumer brands, film studios, TV networks, streaming platforms and retailers in marketing, advertising and promotion matters. Structuring and negotiating media planning and buying agreements, structuring global sponsorship agreements across a wide number of professional sports in the US as well as endorsement agreements are all key pillars of the practice. Practice head Benjamin Ryan Mulcahy sits in Los Angeles and excels in representing clients in global sports sponsorship deals. The team was bolstered by the arrival of New York-based Stacy Marcus and Michael Isselin from Reed Smith LLP in June 2024. Marcus and Isselin are both knowledgeable on celebrity endorsements, influencer and talent agreements. James Stewart advises on a mix of celebrity endorsements, student athlete and influencer contracts and sponsorship agreements from Washington DC.
L’éditorial du Legal 500
Clients clés
- Amazon
- The Joint Policy Committee, LLC
- Qualcomm Incorporated
- Chipotle Mexican Grill, Inc.
- United Entertainment Group
- Daniel J. Edelman Holdings, Inc.
- Maximum Effort Marketing (Mountain Digital)
- Los Angeles Football Club
- Paycor, Inc.
- Twitch Interactive, Inc.
Points forts
- Represented Amazon Prime Video in negotiating a landmark $21bn global media rights deal with the National Basketball Association (NBA).
- Assisted the Joint Policy Committee LLC as Chief Negotiator and Legal Council with a range of issues related to contracts, AI and claims.
- Represented Qualcomm Technologies, Inc. and its Snapdragon business unit in its front-of-shirt sponsorship agreement with Manchester United Football Club.
Avocats
Hall of Fame
Avocats au sommet de leur profession, largement reconnus et respectés par l'ensemble du marché pour leur expertise éprouvée et leur intervention récurrente et longue date dans les dossiers les plus complexes et prestigieux.
Les grands avocats du marché
Avocats associés reconnus parmi les leaders du marché par leurs pairs et leurs clients, régulièrement présents dans les grands dossiers dans lesquels ils sont au premier plan.
Stacy Marcus
Les grands avocats de demain
Jeunes associés disposant d’une reconnaissance montante sur le marché, jouant régulièrement un rôle clé dans des dossiers majeurs.
Michael Isselin
Meilleurs collaborateurs
Jeunes avocats collaborateurs ou counsels qui se distinguent régulièrement par leur présence dans des dossiers importants du marché, et qui sont identifiés par le marché comme de jeunes talents à suivre.
Responsable de la pratique
Benjamin Ryan Mulcahy
Autres avocats clés
Stacey Marcus; Michael Isselin; James Stewart