Based in Hanoi, Baker McKenzie advises a broad range of multinational and local clients across sectors on all aspects of managing, protecting and enforcing their IP portfolios. The group regularly represents high-profile trademarks and brand names on issues such as acquisition, enforcement, strategising an commercialisation, as well as on franchising and licensing agreements, and is particularly skilled in litigation and appeals. Head of the firm’s IP and tech practice, Manh Hung Tran is a key contact for international companies in both contentious and non-contentious IP issues, and has expertise in matter such as patents, designs, unfair competition, anti-counterfeiting and domain names. Hoa Tran leads the firm’s trademark practice and has extensive experience in IP issues including brand management, brand enforcement, IP advisory strategies, unfair competition, domain name disputes and copyright matters. The group also includes Dzung Pham who advises across a range of IP matters and is particularly seasoned in IP enforcement, and IP specialist Dat Nguyen.
L'éditorial du Legal 500
Témoignages
Collectés indépendamment par l'équipe de recherche du Legal 500.
‘The Baker McKenzie team have been our trademarks lawyers in Vietnam for several years now, and in that time they have been consistent in the high standard of service and advice they provide. They are proactive in anticipating their client's needs, and suggest protection strategies that compliment the ones we've developed in-house.'
‘Hoa Tran is knowledgeable, experienced, calm and communicates clearly.'
‘They are prompt in their response and their team is staffed well so that the advice can be provided at the right level.'
Clients clés
- Starbucks Corporation
- Harman International Industries, Incorporated
- Unilever PLC
- The Chancellor, Masters and Scholars of the University of Cambridge
Points forts
Provided strategic advice and action plans for Starbucks on the potential impact of Vietnam's IP Law on its brand management and operations.
Advised Harman on brand protection strategies and action plans to address trademark and design infringement, as well as combat imitations and sophisticated infringers targeting their brands.
Successfully handled a significant trademark assignment project for Unilever in Vietnam, involving the transfer of over 700 active trademarks among Unilever's entities.
Avocats
Les grands avocats du marché
Avocats associés reconnus parmi les leaders du marché par leurs pairs et leurs clients, régulièrement présents dans les grands dossiers dans lesquels ils sont au premier plan.
Manh Hung Tran
Meilleurs collaborateurs
Jeunes avocats collaborateurs ou counsels qui se distinguent régulièrement par leur présence dans des dossiers importants du marché, et qui sont identifiés par le marché comme de jeunes talents à suivre.
Responsable de la pratique
Manh Hung Tran; Hoa Tran
Autres avocats clés
Hoa Tran; Dzung Pham; Dat Nguyen